The Fudge Everyday Clean Blonde Damage Rewind Shampoo gently cleanses hair while gradually removing yellow tones and damage from blonde hair. This purple-toning shampoo is specially designed for everyday use to maintain salon-fresh colour. Featuring OPTI-PLEX technology to strengthen hair and rewind and reconstruct damage caused by chemical treatments and thermal styling.

How to use: Apply to damp hair and lather. For subtle toning, rinse out straight away. For extra toning, leave in for up to 5 minutes. Rinse thoroughly and follow with

Tip: We recommend using gloves when applying this product, as staining may occur.